Links from similar themed websites drive relevant traffic interested in your website and the products it offers. Targeted traffic is more apt to convert into a sale. When you buy relevant links you gain both direct and indirect value.

Links connect you to the major search engines for inclusion into their database. Additionally, search engines use links in their relevancy algorithms. By securing links on relevant websites you are ensuring that your website will be included and ranked accordingly. Building incoming links to your website is the most important thing you can do to increase your organic search engine rankings.

It used to be said that content is king. And while content is an important ingredient in developing a commercially successful website, link popularity is proving to be the deciding factor on what will or will not rank well, especially on Google. Off page criteria has grown into the primary ranking factor in the major search engines.

The biggest feature that sets Google apart from their search engine competition was PageRank. Most search engines at the time looked at on-page factors to analyze what a web page was about. On-page factors are essentially how a website reads and the words contained therein. There was no verification from other parties.